{"id":3772,"date":"2026-04-20T16:36:30","date_gmt":"2026-04-20T19:36:30","guid":{"rendered":"https:\/\/www.dbk.net.br\/?p=3772"},"modified":"2026-04-20T16:44:40","modified_gmt":"2026-04-20T19:44:40","slug":"a-trajetoria-da-chevrolet-no-mercado-brasileiro-do-auge-a-queda","status":"publish","type":"post","link":"https:\/\/www.dbk.net.br\/en\/blog\/geral\/a-trajetoria-da-chevrolet-no-mercado-brasileiro-do-auge-a-queda\/","title":{"rendered":"A trajet\u00f3ria da Chevrolet no mercado brasileiro: do auge \u00e0 queda"},"content":{"rendered":"<h2 class=\"base-font-primary jarvics:base-text-neutral-high-400 xovem:base-text-dark-high-400 base-text-xxs base-font-bold base-leading-md sm:base-text-md sm:base-font-medium sm:base-leading-lg base-text-neutral-low-500\">Entenda os fatores que levaram a Chevrolet a perder relev\u00e2ncia no mercado automotivo brasileiro<\/h2>\n<p class=\"jarvics:base-text-neutral-high-400 xovem:base-text-dark-high-400 base-text-[calc(theme(fontSize.xs)_*_var(--font-size,_1))] base-font-normal base-font-primary base-text-neutral-low-500 base-text-left\"><span class=\"b-article-body__text\">Caros leitores, dign\u00edssimas leitoras, no din\u00e2mico\u00a0setor automotivo, apesar de todas as novidades com que somos presenteados diariamente com novos\u00a0ve\u00edculos, tecnologias e afins&#8230; vira e mexe sempre aparece para n\u00f3s aquela sensa\u00e7\u00e3o de d\u00e9j\u00e0 vu.<\/span><\/p>\n<p class=\"jarvics:base-text-neutral-high-400 xovem:base-text-dark-high-400 base-text-[calc(theme(fontSize.xs)_*_var(--font-size,_1))] base-font-normal base-font-primary base-text-neutral-low-500 base-text-left\"><span class=\"b-article-body__text\">A hist\u00f3ria da vez \u00e9 tentar entender a longa eros\u00e3o da GM no Brasil: de uma empresa que estava no TOPO, no mercado brasileiro, para uma marca que apresentou uma perda de relev\u00e2ncia brutal.<\/span><\/p>\n<p class=\"jarvics:base-text-neutral-high-400 xovem:base-text-dark-high-400 base-text-[calc(theme(fontSize.xs)_*_var(--font-size,_1))] base-font-normal base-font-primary base-text-neutral-low-500 base-text-left\"><span class=\"b-article-body__text\">O pensamento inicial era: A GM (neste ano) est\u00e1 com um market share inferior a 10%. Ter 10% do mercado \u00e9 uma boa marca! Mas, para quem tinha quase 30%, \u00e9 uma queda monumental!<\/span><\/p>\n<p class=\"jarvics:base-text-neutral-high-400 xovem:base-text-dark-high-400 base-text-[calc(theme(fontSize.xs)_*_var(--font-size,_1))] base-font-normal base-font-primary base-text-neutral-low-500 base-text-left\"><span class=\"b-article-body__text\">E a\u00ed \u2013 para desespero do estagi\u00e1rio \u2013 decidimos levantar como foi a evolu\u00e7\u00e3o da marca no mercado brasileiro.<\/span><\/p>\n<div class=\"ad-header-size none undefined\">\n<div class=\"base-flex base-justify-center base-items-center base-relative\" data-testid=\"ad-shell\">\n<div id=\"R7_texto_1\" class=\"ad-spacing\" data-google-query-id=\"CLWVlP-U_ZMDFV2DYQYd-CI5rw\">\n<p class=\"jarvics:base-text-neutral-high-400 xovem:base-text-dark-high-400 base-text-[calc(theme(fontSize.xs)_*_var(--font-size,_1))] base-font-normal base-font-primary base-text-neutral-low-500 base-text-left\"><span class=\"b-article-body__text\">Bom&#8230; como voc\u00eas poder\u00e3o ver no gr\u00e1fico abaixo, o resultado atual da marca \u00e9\u00a0<b>apenas<\/b>\u00a0o pior resultado nos \u00faltimos 69 anos.<\/span><\/p>\n<figure class=\"c-media-item b-article-body__image promo-image centered image-medium\">\n<div id=\"\" class=\"image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"c-image\" src=\"https:\/\/newr7-r7-prod.web.arc-cdn.net\/resizer\/v2\/ZEP7TUNCDBFFBILLFCVBYWVJIA.png?auth=20b43c1ab2e2803e080545ced36cc5d48fcbd42eb11355656c5ab1a6e906183e&amp;width=1063&amp;height=651\" srcset=\"https:\/\/newr7-r7-prod.web.arc-cdn.net\/resizer\/v2\/ZEP7TUNCDBFFBILLFCVBYWVJIA.png?auth=20b43c1ab2e2803e080545ced36cc5d48fcbd42eb11355656c5ab1a6e906183e&amp;width=390&amp;height=238 390w, https:\/\/newr7-r7-prod.web.arc-cdn.net\/resizer\/v2\/ZEP7TUNCDBFFBILLFCVBYWVJIA.png?auth=20b43c1ab2e2803e080545ced36cc5d48fcbd42eb11355656c5ab1a6e906183e&amp;width=460&amp;height=281 460w, https:\/\/newr7-r7-prod.web.arc-cdn.net\/resizer\/v2\/ZEP7TUNCDBFFBILLFCVBYWVJIA.png?auth=20b43c1ab2e2803e080545ced36cc5d48fcbd42eb11355656c5ab1a6e906183e&amp;width=660&amp;height=404 660w, https:\/\/newr7-r7-prod.web.arc-cdn.net\/resizer\/v2\/ZEP7TUNCDBFFBILLFCVBYWVJIA.png?auth=20b43c1ab2e2803e080545ced36cc5d48fcbd42eb11355656c5ab1a6e906183e&amp;width=770&amp;height=471 770w, https:\/\/newr7-r7-prod.web.arc-cdn.net\/resizer\/v2\/ZEP7TUNCDBFFBILLFCVBYWVJIA.png?auth=20b43c1ab2e2803e080545ced36cc5d48fcbd42eb11355656c5ab1a6e906183e&amp;width=1600&amp;height=979 1600w\" alt=\"\" width=\"706\" height=\"432\" data-chromatic=\"ignore\" \/><\/div>\n<div><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Entenda os fatores que levaram a Chevrolet a perder relev\u00e2ncia no mercado automotivo brasileiro Caros leitores, dign\u00edssimas leitoras, no din\u00e2mico\u00a0setor automotivo, apesar de todas as novidades com que somos presenteados diariamente com novos\u00a0ve\u00edculos, tecnologias e afins&#8230; vira e mexe sempre aparece para n\u00f3s aquela sensa\u00e7\u00e3o de d\u00e9j\u00e0 vu. A hist\u00f3ria da vez \u00e9 tentar entender [&hellip;]<\/p>","protected":false},"author":5,"featured_media":3775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-3772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A trajet\u00f3ria da Chevrolet no mercado brasileiro: do auge \u00e0 queda - DBK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dbk.net.br\/en\/blog\/geral\/a-trajetoria-da-chevrolet-no-mercado-brasileiro-do-auge-a-queda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A trajet\u00f3ria da Chevrolet no mercado brasileiro: do auge \u00e0 queda - DBK\" \/>\n<meta property=\"og:description\" content=\"Entenda os fatores que levaram a Chevrolet a perder relev\u00e2ncia no mercado automotivo brasileiro Caros leitores, dign\u00edssimas leitoras, no din\u00e2mico\u00a0setor automotivo, apesar de todas as novidades com que somos presenteados diariamente com novos\u00a0ve\u00edculos, tecnologias e afins&#8230; vira e mexe sempre aparece para n\u00f3s aquela sensa\u00e7\u00e3o de d\u00e9j\u00e0 vu. 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